100 Days of Music: Austin Woman — January 2015.
When you walk into an Aloft Hotel, you might not even know you are in a hotel; there’s no typical lobby, but an inviting living room and lounge. The reception desk is a small area off the entrance rather than the focal point, making the space more of an innovation hub for next-gen travelers.
Part of the Starwood Hotels group, Aloft opens its 100th hotel in early 2015, and typical of the fun nature of the hotels, Aloft is celebrating with 100 Days of Music. Launched in September 2014, the signature music series hosts concerts at Aloft Hotels throughout the world, showcasing emerging local talent through intimate, acoustic performances.
Read the full story at http://www.austinwomanmagazine.com/articles/100-days-of-music#sthash.eKF4ClMR.dpuf