The Guardian — Digital marketing: mastering the basics

Forget the latest marketing trends and buzzwords – here are five digital marketing basics you should get to grips with first; February 2014

The digital landscape of today often either scares off marketing professionals who feel they aren’t high-tech enough to implement a successful online strategy – or tempts them to leap into the complicated but fancy world of high-tech CRM.

The reality lies somewhere in the middle. A good digital marketing plan isn’t difficult, but it relies on a foundation of basic tools. Make sure you have these areas strongly in place before expanding your digital marketing outreach.

Read the full story at

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