Content Strategy

Companies need a distinct brand — and that often comes in great part from their voice and the content that is used in their marketing: website copy, blogs, collateral pieces, newsletters, social media, advertising and more. Click here to jump to my Content Strategy Packages (which can be customized to your unique needs).

j-kelly-brito-67565By understanding my clients and their customers, I create content across a wide variety of platforms using my clients’ authentic tone and style. I also work with my clients to develop a successful content strategy that may include any or all of the above facets. With more than 20 years of experience in editorial, journalism and content marketing, I hit the ground running and eliminate a long ramp-up period.

Click here to jump to the Content Packages I offer.

I have created content for a variety of industries and clients, including:

  • TRAVEL: National Geographic, IHG Hotels Group, The Telegraph, Fodor’s, Travel+Escape, The Guardian, Hotel Indigo, Virgin Atlantic, Andrew Harper Traveler, Texas Monthly, Canadian Traveller, Eagle Creek, Shermans Travel, FlipKey, GoNomad, G Adventures, Lightfoot Travel, i-escape, LowFares.com, Visit the USA, World Nomads
  • LIFESTYLE/FOOD: USA Today, Tiger Oak Media, Gallant Branding, MakeChange, Tractorbeam, October Custom Publishing, Upserve/Restaurant Insider, Edible Communities, GaultMillau, Lifestyle Magazines, P3 Pure
  • ASSOCIATIONS: The International News Media Association, Insurance & Financial Meetings Management, Texas Meetings & Events, Corporate Incentive Travel, Texas Dance Hall Preservation
  • REAL ESTATE/ARCHITECTURE: Keller Williams Realty, Milestone Homes, Baker-Aiklen & Associates, Minguell-McQuary Architecture & Design, Hotelier Magazine
  • FINANCE: Fiscal Times, The Week
  • HEALTH: Health Day, Daily RX, MD Magazine, MakeChange
  • BUSINESS/ENTREPRENEURSHIP: The Business Journals, State of Digital Publishing, The Week, Coaching Connector
  • NONPROFITS: The Miracle Foundation, The Nobelity Project, Austin Community Foundation, Verb, Giving City Austin, Truth Be Told, Run Free Texas, Livestrong, WellAware
  • EDUCATION: St. Edward’s University, Texas School Business, Ohio State University

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Let me use my words to make an impact for your brand! Contact me for more information or customized quote, or review the various Content Strategy packages I offer:

Plan A: Complete Content Package

If you are looking for a highly experienced and skilled writer to take over the editorial content to attract new readers and customers to your brand — without having to hire someone in-house to do it — this plan is for you. Components include:

  • 1 Feature Article weekly (Original, researched article with sources and quotes, 800-1,500 words). This can be used as website content, email/newsletter marketing, in promotional or marketing collateral, or as expert articles to be placed in magazines, other websites, blogs or other publications to establish your brand/company as an expert.
  • 1 newsletter quarterly: 2-4 pages in Adobe InDesign or email platform. This includes the layout, if needed; written or edited material from resources supplied by you, and design.
  • Additional content can be created as needed for an additional rate (website content, marketing collateral, reports, additional feature articles or newsletter pages, etc).

Cost: $2,500 per month with 6-12 month contract

Plan B: Blog Content Package

If you need quality, custom editorial content created for your website and/or blog — this plan is for you. It includes:

  • 3 blog posts weekly: thorough, researched, unique content created just for you (300-600 words).
  • 1 piece of original content/page monthly for your website or other collateral (up to 1,250 words).
  • Additional content can be created as needed for an additional rate (website content, blog posts, marketing collateral, reports, newsletter, etc).
  • Complete blog management can also be contracted for at an additional rate, if you would like the blog posts to be input and formatted directly into your blog including imagery and SEO; and your blog to be maintained including comment moderation, page updates, etc. Please contact me for a quote.

Cost: $2,000 per month with 6-12 month contract

Plan C: Monthly Content Package

If you need just a few pieces of regular content each month for your website, blog or digital magazine — this plan is for you. This content can also be used to publish as a journalistic article to establish authority and support your brand. It includes:

  • 1 content piece weekly for your blog, website or other publishing platform: thorough, researched, unique content created just for you, based on topics and resources supplied by you (up to 800 words).
  • Additional content can be created as needed for an additional rate (website content, blog posts, marketing collateral, reports, newsletters, etc).

Cost: $1,500 per month with 6-12 month contract

Plan D: Feature Content Package

If you need a regular piece of strong, original, customized content each month for your website or blog, this plan is for you. This content can also be used to publish as a journalistic article to establish authority and support your brand. It includes:

  • 1 Feature Article monthly (Original, researched article with sources and quotes, 800-1,500 words) for your blog, website or other publishing platform: thorough, researched, unique content created just for you, based on topics and resources supplied by you.
  • Additional content can be created as needed for an additional rate (website content, blog posts, marketing collateral, reports, newsletters, etc).

Cost: $1,000 per month with 6-12 month contract

Please contact me to schedule a phone call or meeting (virtual or in-person in the Austin area) to discuss your needs and my services. Any of these content strategy plans can be customized based on your unique needs, as well.