Content Strategy

Companies need a distinct brand — and that often comes in great part from their voice and the content that is used in their marketing: website copy, blogs, collateral pieces, newsletters, social media, advertising and more. Click here to jump to my Content Strategy Packages (which can be customized to your unique needs).

j-kelly-brito-67565By understanding my clients and their customers, I create content across a wide variety of platforms using my clients’ authentic tone and style. I also work with my clients to develop a successful content strategy that may include any or all of the above facets. With more than 20 years of experience in editorial, journalism and content marketing, I hit the ground running and eliminate a long ramp-up period.

I have created content for a variety of industries and clients, including:

  • TRAVEL: National Geographic, IHG Hotels Group, The Telegraph, Hotel Indigo, Virgin Atlantic, Andrew Harper Traveler, Texas Monthly, Eagle Creek, Shermans Travel, FlipKey, G Adventures, Lightfoot Travel, i-escape, LowFares.com, Visit the USA, World Nomads
  • LIFESTYLE/FOOD: USA Today, Tiger Oak Media, Gallant Branding, Make Change, Tractorbeam, October Custom Publishing, Upserve/Restaurant Insider, Edible Communities, GaultMillau, Lifestyle Magazines
  • ASSOCIATIONS: The International News Media Association, Insurance & Financial Meetings Management, Texas Meetings & Events, Corporate Incentive Travel
  • REAL ESTATE/ARCHITECTURE: Keller Williams Realty, Milestone Homes, Baker-Aiklen & Associates, Minguell-McQuary Architecture & Design
  • FINANCE: Fiscal Times, The Week
  • HEALTH: Health Day, Daily RX, MD Magazine
  • BUSINESS/ENTREPRENEURSHIP: The Business Journals
  • NONPROFITS: The Miracle Foundation, The Nobelity Project, Austin Community Foundation, Verb, Giving City Austin, Truth Be Told, Run Free Texas
  • EDUCATION: St. Edward’s University, Texas School Business, Ohio State University

Let me use my words to make an impact for your brand! Contact me for more information, or review the various Content Strategy packages I offer:

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Plan A: Complete Content Package

If you are looking for a highly experienced and skilled writer to take over the editorial content to attract new readers and customers to your brand — without having to hire someone in-house to do it — this plan is for you. It includes:

  • 5 blog posts weekly: thorough, researched, unique content created just for you
  • 10 social media posts weekly, which can be used on multiple platforms
  • 1 newsletter quarterly: 2-4 pages, print or digital or combination
  • Additional content can be created as needed for an additional rate (website content, marketing collateral, reports, etc).

Cost: $2,500 per month with 6-12 month contract

Plan B: Website/Blog Content Package

If you need quality, custom editorial content created for your website and/or blog — this plan is for you. It includes:

  • 3 blog posts weekly: thorough, researched, unique content created just for you
  • 1 piece of original content/page weekly for your website or other publication
  • Additional content can be created as needed for an additional rate (website content, marketing collateral, reports, etc).

Cost: $1,750 per month with 6-12 month contract

Plan C: Lite Content Package

If you just need a few pieces of regular content each month for your website, blog or digital magazine — this plan is for you. It includes:

  • 2 content pieces weekly for your blog, website or other publishing platform: thorough, researched, unique content created just for you
  • Additional content can be created as needed for an additional rate (website content, marketing collateral, reports, etc).

Cost: $1,250 per month with 6-12 month contract

Please contact me to schedule a phone call or meeting (virtual or in-person in the Austin area) to discuss your needs and my services. Of course, we can create a customized content strategy plan based on your unique needs, as well.

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