10 Reasons to Attend Austin’s SXSW Festival: USA Today — March 2016.
The 2016 South by Southwest Music, Film and Interactive Festival officially begins in Austin on March 11, and this year is very special: it’s the 30th year of the massive 10-day event.
SXSW draws nearly 85,000 registrants from around the world, and more than 400,000 people attend the many events surrounding the festival, including both badge-holders and unofficial participants.
SXSW offers the unique convergence of original music, independent films and emerging technologies. Fostering creative and professional growth alike, it’s a launching pad for new creative content.
Here are 10 reasons to go, whether you’re a registered badgeholder or just want to take advantage of the many things available in unofficial offerings.